The Emergen-C Girl!

Posted bycharissajadamsPosted inBusinessTags:, , , , , , , , , ,

A little over a year ago I was trying to figure out an (cost-effective) gift I could give agents and casting directors when I met them. I wanted to accomplish three things with this gift:

  1. To be helpful.FullSizeRender(1)
  2. To be remembered.
  3. To tell them a little bit about who I am.

Now I can’t remember exactly how I arrived at Emergen-C, but I knew immediately that it perfectly fit all the my criteria.

  1. Everyone could use some vitamin C when they’re getting sick—a common occurrence in this crazy, often stressful industry.
  2. It is a unique gift connecting “C” to Charissa.
  3. I want to be known as helpful and someone who will come save the day!

I don’t know why I’ve waited so long to talk about it. Maybe I thought it was silly or I wasn’t sure it would work, but I am happy to report that it has worked very well! Here are a just few examples:

  • This one agency was on my target list so I dropped by with a postcard and a packet of Emergen-C. The assistant loved it so much she gave me a hug! When I called back to follow up I said, “Hi this is Charissa…the Emergen-C girl!” Immediately, she laughed and recognized who I was.
  • I gave my commercial agency a box of Emergen-C at Christmas two years in a row. The second year, one of the agents saw the box and said, “YAY! You brought another one. Whenever someone started to get sick in the office, we would say, ‘Where’s Charissa?!? I need Charissa!”
  • I did an agent showcase a few weeks ago. The week before I made sure to drop off little packets of Emergen-C with a postcard saying I was looking forward to meeting them. When I walked in the room for the showcase and handed them my headshot, Agent 1 said, “WAIT, are you the Emergen-C girl?!? I am so excited to FINALLY meet you!” Then Agent 2 said, “Okay, you got Emergen-C too? I just thought she somehow knew I was sick!” I assured Agent 2 that I wasn’t that creepy, but that I would certainly continue giving out Emergen-C, since it seemed to go over so well!

So, there you go. I am the Emergen-C girl! My plan has worked and I ain’t stoppin’ now!

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